"In 2016, the number of We-Businessmen reached nearly 30 million, who created over 500 billion RMB of output value." Feng Linglin said, he is secretary general of We Chat Business Special Committee of China Electronic Chamber of Commerce.
We Chat is social software that through the network to provides instant messaging services. In this era when Internet plus prevails, We Chat is popular with Chinese people and occupies an important position in people's life. And We Chat user is more than 800 million until now, people’s updating We Chat Moments can be seen everywhere. In this context, We Chat business emerged and develops rapidly. We Chat users can buy or sell something on We Chat Moment. When We Chat business first appeared in 2013, We Chat business develops from a small scale to a large market in Chinese economy in merely four years.
According to a report of McKinsey show that We Chat store launched public business from 2014. In 2016, one third of total number of We Chat users placed orders online. The consumption ratio doubled compared to that in the previous year.
As both the threshold and cost of We Chat business are low, and We Chat business almost does not require any business experience, it is a good entrepreneurial choice for college students who have sufficient time.
According to a report of Hubei Daily, "in the middle of March this year, a college students We Chat business survey among students in colleges and university conducted by Wuhan Technology and Business University indicated that about 30% of the students surveyed once started their We Chat business at university, among which, the number of female students occupies 80%." The major purpose of starting We Chat business is to earn living expenses, experience entrepreneurship and improve employment ability.
"When I began to do We Chat business, I want to earn money by myself." Wang Yan is a graduate student, she began selling food imported from Japan on WeChat in 2014, the same year that Tencent opened WeChat stores for the public. It is a straightforward social commerce — simply posting photos on her personal WeChat account that only her WeChat contacts were able to see posts, and food received from her Japanese supplier. Now her monthly income is 20,000RMB.
We Chat business development so far, many businessman are not satisfied with updating Moment as a single marketing method. They expect to find a more formal and professional learning platform, getting promotion and make the We Chat business as a real career.
Li Fengying, a talented person in Taiyuan WeChat business and general manager of Yijiaxin WeChat Goods Supply Platform, becomes engaged in WeChat business from 2013. Although she is very successful now, she is still eager to improve herself, "Now I own my own WeChat business management team and I usually give businessmen training , but I am still at the studying and growing stage, so I longer for receiving deeper and systematic studies in professional agencies, or invite some experts of WeChat business to give lessons to us."
Currently, many colleges such as Peking University, Tsinghua University, Wuhan University and Shanghai Jiaotong University, already set courses about We Chat operation. Moreover, even in China's third-tier city Taiyuan, training institution for We-Businessmen was set up.
Meanwhile, We Chat business is becoming normalized. We Chat Business Operator Unified Examination jointly organized by We-Businessman Training, Examination and Certification Office of China Electronic Chamber of Commerce under the charge of Ministry of Industry and Information Technology of the People's Republic of China and Guopei We Chat Business Beijing Technical Service Center was held in 33 cities at the same time on March 25, 2017. 200,000 We-Businessmen received normalized evaluation.
Yang Yanru who is a co-founder of We Chat business club and professor of We Chat business marketing course in Wuhan Univeristy. When he comes to Taiyuan to have a lecturer, he said "We Chat business has entered the enterprise application stage, it can be applied to more enterprises in the future. Each of the traditional enterprises can set a micro-business model, the product through We Chat sales directly sold to customers. It allows more people to participate in, everyone can become a product promoters or retailer."
At the same time, he was fully affirmed with We Chat business course in university. And he said, "It can quickly spread the professional knowledge in this way. Not only to reduce enterprise and people's blindness when starting up business, but also to meet the needs of We Chat business to enhance their level of ability. Therefore, it is necessary that We Chat business courses set in college, this is a trend.”
