How to engage and acquire users
No matter what type of application you are eager to create, the most important is how you are going to keep users. We have combined all the best practices and the latest approaches to help you decide what strategy to apply developing a successful mood tracking application.
#1. Make your app unique
The idea isnt new. But it provides food for thoughts. Make innovations work for you. A win-win situation is to choose the most popular technology and apply it to make a daily mood tracker app more interesting and catching. As an option, you can add a chatbot to your application. A bot could work as a therapist giving encouraging advice. If you read our previous articles about chatbots you should remember that there are two types of chatbots, a bot that uses canned answers and a bot that works with the machine learning technology.With such a delicate application that has to improve peoples mood and mental health the developer has to be super careful writing canned answers for the bot. The advice must be useful but gentle recommendations.
#2. Solve real problems
This is the main point you need to concentrate at. Think what problem your app will solve. It has to be a real issue and your app will have to offer a great solution. We may assume that people who download a mood tracking app are likely to feel stress and anxiety or they are just curious. Anyway, we understand that the majority of all users need the app to monitor their mood and improve it, of course.To help them with monitoring a machine learning technology could be applied. Using this approach users will not only see the analytics but also understand the dependence of their mood on different factors. Along with that, the program will choose the best practices to lift mood or calm down or cheer up a user based on personal preferences which system memories.
#3. Guarantee a result
It is a fact that 1 in 4 people delete an app after one use. Almost 80% of users will give an app a second chance and only 16% would open it in a third time. What we can do here is to show people a goal, explain why your mood track diary app is so necessary for them and promise a result if they will use our application. For instance, you give a promise that after two weeks a person would feel much better if he or she uses the app at least once a day. Or that using your app a person would be in a very good mood all day if he or she follows the instruction in the app.
#4. Reward
If you did everything correctly, showed customers a goal and explained the rules you have to promise a reward for their efforts. Especially if there are elements of a competition in your application. It can be anything. Users could earn points to open additional features or get a premium account for free.Almost all of these tips are connected to the topic of gamification. Gamification is an amazing way to engage users and make them regular customers and loyal fans of an application.
#5. Improve the service
Before you understand what thing will catch your customers you need to check your competitors apps, find the best free mood tracker apps and try to use them. Modern mood tracking applications offer a wide range of various services. Yet they are still not perfect. It gives you a chance create a better application and poach the customers. Download mood tracking applications, use them for a while, choose the best and think what it doesnt have.
