Business goals of branded apps
If you have a business and think how to build a personal branded app, you need to consider what business objectives it has to fulfill. After a marketing research, we can define such business goals of a branded mobile application:
One mobile app can perform several tasks, however, it is better to create separate app for each purpose.
Communication
Communication is needed to increase brand awareness. The branded apps designed for this goal usually have lots of information about a brand. Modern trends show that the more formats you use, the better it is for marketing. So if you want to introduce your brand to the world add pictures, audio, videos and even VR content to an app (if is possible, of course).
CRM
In such a case, an app has to connect a customer with a brand. The app also collects information about customers and about potential users.
Sales
Sales is another goal that a branding app has to achieve. Branded apps for sales offer a personalized approach and the best experience for a user.
Product innovation
Apps, that are targeted on product innovation allow their users to influence on their products. They encourage users to participate in product design and reward winners. It also enforces brand awareness and engages customers.
Marketing research
An app can survey customers in many ways. Such apps allow you to understand users' behavior better along with their needs and preferences.
What types of branded apps are there?
On the first stage of the project preparation, you need to have a clear vision of what business goal the app has to fulfill. Then, you need to choose the type of an app and create your own branded product, according to the functionality and its main idea. There are five general types.
