What is FinTech startup? We decided to structure awarded startups and divide them into 3 categories:1. Startups for analytical data collection in social media;2. Startups for recognition of oral and written speech;3. Startups for financial consulting.
Startups for analytical data collection in social media
Neener AnalyticsArea: behavior analytics in social mediaProject guarantees 80% of accuracy in determination of FICO score (a key tool for measurement of consumer credit risk level in the USA) on the basis of analysis of one social media profile. Moreover, with the help of this analysis, they can tell you whether your borrower will return funds within the whole period and repay a debt or repay it before/prior to the due date. It is an innovation in FinTech.
Alpharank
Area: API for data collection in social media
Alpharank in autonomous mode helps understand how clients affect each other's buying behavior. Their technology uses analysis of a user purchase history and social experiences in Facebook.
Alpharank determines the cost of each customer on the basis of the influence of their purchase on others. Developers say that this data will help optimize e-mail marketing, loyalty programs, referral programs and coupons as well as campaigns in social media. The main fields of such technology application are e-commerce, tickets sale, and banking market as well, so it can show the FinTech impact on banks.
More information in our full article Fintech App Developers: Top Financial Startups In 2017
