Strength in adversity

Goodwork are delighted to support the #WarHorse Memorial campaign

Goodwork are delighted to support the War Horse Memorial campaign which will be the first national memorial dedicated to the millions of UK, Allied and Commonwealth horses, mules and donkeys lost during The Great War.

It will pay tribute to the nobility, courage, unyielding loyalty and immeasurable contribution these animals played in giving us the freedom of democracy we all enjoy today, and will signify the last time the horse would be used on a mass scale in modern warfare.

It will consist of a larger than life bronze horse standing on an inscribed Portland stone plinth created by the British sculptor Susan Leyland. In essence it will be much more than a memorial, as it will afford the opportunity to create and expand on on-going fundraising initiatives, and become a lasting legacy for the nation.

It will be officially unveiled in June 2018. Our emblem will be a purple poppy which we consider fitting as it has previously been adopted to honour animal victims of conflict. And a fundraising Purple Poppy Day, on August 23 each year will become an annual way of raising funds for our chosen charities.

The Memorial will form a catalyst for an on-going fundraising campaign to support military and equine charities after all memorial costs are paid. Our principal beneficiaries will be The Household Cavalry Foundation and the Mane Chance Sanctuary. Other complementary charities will also be supported.

The War Horse Memorial is a permanent tribute dedicated to the millions of UK, Allied and Commonwealth horses, donkeys and mules lost, and the immeasurable contribution they made, during The Great War of 1914-18.

The War Horse Memorial will be sited in Ascot and gifted to the Royal Borough of Windsor and Maidenhead, who have agreed take formal responsibility for future maintenance. A nearby Portland stone monolith with embedded augmented technology – comprising computer generated sensory input – will expand on the important educational element of the project.

The Memorial will form a catalyst for an on-going fundraising campaign to support military and equine charities after all memorial costs are paid. Our principal beneficiaries will be The Household Cavalry Foundation and the Mane Chance Sanctuary. Other complementary charities will also be supported.

We have formed several partnerships and alliances with various organisations including The Household Cavalry, the Commonwealth War Graves Commission and Ascot Racecourse. And we are delighted to announce that the Daily Express is our national media partner. We also hope to work with The Royal British Legion, the Imperial War Museum and others in the future to form strategic partnerships to extend the scope and reach of the project.

To support the campaign go to: thewarhorsememorial.org