Founded in 2001, we've long understood how the right words can bring your brand to life. Short, long and everything in between, we define where your copy fits and how it should deliver. Then we write. 


From Times Square to the London Underground, our copy gets noticed

We developed concepts and copy for a wide range of business products and services for Reuters, across print, online, direct mail and outdoor. 

The length of copy we write knows no bounds. From 15 page brochures to 80,000 ghost-written words, we're not ones to shy away from long copy. 

Potential Squared, a global consulting film, have long relied on us to deliver end-to-end content strategy and production services to grow their brand. 

We created copy for a range of marketing and sales materials for BT, servicing both internal and external communications, including long and short copy. 

Annual reports for Accenture sum up their successes and contributions. The challenge is making this copy engaging. It's one we gladly took on.

We helped Lansons tell their story and define their brand. After an in-depth review, we shared their spanking new tone of voice across all of their materials.

When a detailed script is required, our scriptwriting skills come happily into play. Here is one of those times. 


Concept and content produced on behalf of NOW:Pensions

We produced print, digital and video content on behalf of NOW: Pensions, a Danish company aiming to simplify the complex subject of Auto Enrolment.

Responding to brief - and a complex one at that - we developed copy for a wide range of materials to meet the needs of Legal & General's new tone of voice. 

Working with Five by Five Digital, we were involved in a complete copy overhaul including new tone of voice development for financial brand Skandia.


Still from short film production, SEEDBED 

We developed concepts, short and long copy and a globally adopted strapline, while providing digital content for videos supporting various Sony products. 

Working with Sony for over seven years, we're proud to have applied our scriptwriting and transcreation skills to their branded videos and commercials. 

Responding to brief, we successfully pitched a content-driven strategy to Inmarsat to generate sales for a customer-facing telecommunications product.

Produced in London for a US audience with World Writers, we were involved in the transcreation and voiceover direction of HTC's commercial, 'The One.'


For The Drum's inaugural Do It Day, our winning Unilever concept challenged women to use their brains over their beauty in business.

Working with leading UK charity, Give as you Live, we wrote compelling scripts for a series of films encouraging people to donate online.

We used copywriting know-how for an online and POS campaign to encourage Coca Cola consumers to sign up for ahead of the World Cup. 

Website and email copy were required to clearly articulate Müller's role at the community level and the wide range of healthy products available for children. 

Working with a wide range of P&G brands, we regularly contributed editorial and advertorial copy to Beauty Recommended and SuperSavvyMe.

Global copy produced for H&M, including magazines, websites and catalogues, is translated flawlessly while maintaining brand consistency and local relevance. 

Produced in London with World Writers, we were involved in the transcreation and voiceover direction of Dr. Scholl's DreamWalks campaign for a US audience.

Since 2009 we have planned and produced content for London School of Marketing - from blogs and ebooks, to whitepapers and case studies.

We are responsible for filming LSM lectures across their various academic programmes, in addition to producing branded promotional films. 

We were involved with transcreation and voiceover direction for Duracell's international 'Talent Show' commercial.


Promotional image from feature film, APOSTASY. Funded by BFI, BBC and Creative England.

Forget the hype, transmedia is just good marketing

By Marcie MacLellan

I've got to admit, I wasn't particularly moved when I first heard the term "transmedia". I came across it while participating in a development programme for filmmakers as part of the Venice International Film Festival. It was dubbed the "next big thing" and was supposedly transforming the way films were produced and promoted. But I didn't buy it. I was sure it was just cross-media repackaged and re-marketed to the people who invented it in the first place. I was wrong.

Read the full article

We loved being part of ASUS' In Search of Incredible transmedia campaign. We used our skills to transform customers' stories submitted from 16 countries.

"We tapped into their passion heroes in music, film and photography to create incredible content and we distributed this content using the best digital media technology.The campaign was designed to inspire our audience to join the search by sharing their incredible stories via a global competition." - Comms8

This campaign with Fjord required content mapping and copy development for a sophisticated mobile game for Nokia and Disney to promote TRON Legacy.


Still from feature film production, APOSTASY. Funded by BBC, BFI and Creative England

Passionate about creating a fresh portrayal of women in the media, we produce ads that engage with audiences, deliver results and throw tired cliches aside. 

Our short film for Mumsnet's 'Let Girls Be Girls' campaign deals with the oversexualisation of children by retailers. 

Our founder is an active public speaker and contributor to publications such as TalkBusiness, The Drum and The Guardian on topics related to industry trends.

SheSays Director, Marcie MacLellan, joins marketing innovator, Vimla Appadoo, at Saatchi & Saatchi to talk about the portrayal of women in the media.


A Reuters campaign with President Obama
"When it comes to tone of voice, a brand is never off duty. Whatever the medium being used, whoever is acting as the conduit for the brand's voice, the tone must be maintained. Otherwise the magic is lost and the illusion blown," said Marcie MacLellan.