STOPTHEMACHINE

There is a faceless, heartless, relentless machine… Sucking the life out of our forests and oceans… The animals don't stand a chance!

Most of us are aware that many animals are threatened by extinction—the plight of creatures such as penguins, elephants and jaguars is well known. However few people realise that there is a direct link between wildlife decline and factory farming.

Do you care about wildlife?

Then you should care about factory farming!

Intensive farming causes immense harm to wildlife and is one of the biggest drivers of species extinction on the planet.

How does factory farming affect wildlife?

THE BRAZILIAN JAGUAR

Brazil is home to half of the world's 15,000 remaining jaguars. Their numbers are shrinking as huge areas of grassland and rainforest are being converted to soya plantations.

 Most of the soya production goes to factory farming, to feed industrially reared farm animals suffering across the EU.

 How much will the habitat of the jaguar shrink before we act?

"When you deforest the land, clearcut everything and remove their prey…  you are silently wiping out the species."
Leandro Silveira, Jaguar Conservation Fund

THE SUMATRAN ELEPHANT

Sumatra is one of the most diverse places on Earth, home to the Sumatran Elephant.

But more than half of its lowland forests have been destroyed to make way for palm plantations.

As a by-product palm kernel is shipped in large quantities out of Indonesia to feed intensively reared animals in Europe. This boosts the profitability of the palm industry, further encouraging the destruction of the elephants' habitat.

 The few remaining elephant herds have just patches of forests left.

"It's like me coming bulldozing your house, simple as that. They're gonna have nowhere to live."

Graham Usher, Conservationist

THE AFRICAN PENGUIN

In South Africa the native penguins are endangered by food shortage.

Commercial fisheries are hoovering up the penguins food supply in vast fish catches that are then ground down into fishmeal used to feed intensively reared poultry and salmon. 

 When the fish stocks are gone what will become of the marine life that depends on ocean fish?

"Business as usual will mean that in 50 years there may be 'no commercial fishing' because the fish will simply be gone."
Sylvia Earle, Marine Biologist

The animals' only hope is that we act now.

Intensive animal farming is one of the biggest drivers of species extinction and biodiversity loss.

Two thirds of wildlife loss is driven by food production.

 We must stop this crazy MACHINE that kills wildlife to produce feed pellets, that pollutes our world, harms our health and causes suffering to millions of animals.

There is another way...

We can avoid intensively reared meat

We can eat less meat and fish and choose to support pasture-fed, free range and organic animal farming

We can take action:
We can stopthemachine