International students are hot.
Dutch institutes of higher learning are increasingly setting their marketing sights on international students. Understandably so: in 2014 over 70,000 foreign students made their way to the Netherlands - returning home quite satisfied.
They're eager to learn, they have the means to afford tuition, and teaching them is quite rewarding - in more ways than just revenue. In sum, there's no better time than the present to pay attention to your overseas marketing effort.
...But getting their attention is hard.
The international market for higher education is huge. It's not easy to get your message across. And international students are choosy customers: critical of an institution's reputation, its study/life balance, career perspectives and a host of other variables. Rankings from Times Higher Education, Shanghai Ranking and others are standard fare, so a simple 'We're the best place to study' just won't do. Most often it isn't even the students that need convincing as much as their parents: an altogether different audience in many respects.
Better to ASK an expert.
Nice to meet you.
3x Woordwaarde is a Dutch/English copywriting agency from Amsterdam. Raised bilingually and hence fluent in Dutch as well as English, copywriter and narrative consultant Boris de Jong has been giving his clients' words wings since 2007.
Working alongside him is writer, editor and project manager Merel van Beeren, an alumna of the University of Amsterdam, New York University and the Fulbright program.
The business has steadily expanded, featuring ever more discerning - but satisfied - clients. Today, we're more than just two skilled copywriters. We're a network.
NETWORK of Bilingual copywriters
3x Woordwaarde has grown to encompass a substantial network of bilingual copywriters. Together, we have the manpower and the mindpower to serve the providers of the Netherlands' most complex content: its universities, colleges and institutions of higher education.
Recent Clients
"Why didn't we find you sooner?"
-Anke Laffort, advisor International Marketing, HvA
"We'd certainly call on 3x Woordwaarde again."
-Paul van Sprang, Marketing Director Economics & Business, UvA
"And... we're done! That went very well."
-Sarah Nanninga, coordinator Marketing & Communications, EUR
"...enthusiasm and excellent editing gave us a headstart in our report."
-Janske van Eijck, lecturer, TU/e
Why work with us?
You may choose us for our...
Experience
With our vast experience in writing for institutions of higher education, we are well aware of what it means to write for the international student audience. We also know that professors and lecturers often have difficulty articulating their field of expertise in such a way that your student audience can appreciate. We're your ideal interpreters.
We know what students and their parents are looking to find in a brochure or an online description of the curriculum, and we can make sure your institution pushes all the right buttons.
Continuity
Because we've joined forces as a network, we can promise a reliable continuity that few copywriters can provide. We work according to a strict editorial governance framework that ensures all content meets the same criteria and it'll read like it was written by a single person.
Professional workflow
We've used the experience we've amassed to forge a solid yet flexible framework for editing large volumes of complex content. With the help of several vital online solutions and tested group editing guidelines, today we have what it takes to handle your project. That includes not only the multitude of documents but also the input from all participants in the complex content creation chain at knowledge institutions and institutions of higher education.
Intellectual capabilities
Each professional we work with has a master's degree and several years of experience working with universities and colleges. This means we can comfortably converse and conduct interviews with your professors, lecturers and faculty staff while keeping the output understandable and enjoyable for your audience.
