Know Your Audience
The most important factor in marketing yourself is knowing who your audience is and their needs. Once you identify a target demographic, do as much research as possible. Then make a plan based on your data collections of how you're going to appeal to your audience.
Twitter is a great platform to use to promote yourself, not only is it hugely popular it offers great opportunity to build and connect with an online audience and community. This is one of the best and easiest ways you can promote yourself on social media and get your name/brand out there in the digital world
Facebook is another social networking site that can be used to promote yourself and your achievements. While its mainly used by many to stay in touch with family and friends, its also the prefect place to share your work and gain feedback that you can later use to your advantage. Upload your professional photos, post regular updates of your work and send out professional invitations to your Facebook friends for upcoming events.
Youtube
So many people use Youtube, in fact it's the second largest search engine in the country. Since so many people visit the site it makes prefect sense that you capitalize on this platform and start your own Youtube channel. Post professional videos and share these on your other social media sites to promote your creativity.
Stay knowledgeable of your industry
Keep your eyes and ears open at all times for the latest developments and news in your industry. Technology is always evolving, so by staying two steps ahead at all times you can always be at the top of your game. Read books, newspapers, journals, blogs, websites and watch videos and podcasts. Having knowledge of your industry means you will be able to answer the right questions.
Emails
We all receive emails almost every day, so why not set up an email address that you can use for business purposes, send out email invitations to your contacts or include your Twitter handle in your email signature. This is a great way to connect your email with your twitter page and gain more followers and ideally new clients or potential employers.
Links
If you're going to post links of your work on social media that is a great way to gain some attention. However don't just send a link and expect people to click on it. You need to advertise the link i.e. make people want to click on it and see your best work. Post the URL to your work with a short description promoting your work or sharing your thoughts. Provide a back story so the readers understand and hopefully relate to your examples of work.
Multimedia
Visuals are the way forward, this is because an image is more likely to stick in someone's mind longer than words ever will. You should dress up your posts with interesting and eye catching visuals that will make the reader want to click on it. Add videos, images, animation, audio, or graphics to your work to make it more visual entertaining.
Timing
You don't want to overwhelm your readers or followers with too much information to soon. Find a balance that works for you and your followers and space out the rollout of your work to the public. You don't want people to lose interest in your work, your can do this by researching the analytics of your followers on the social media platforms your using to promote your best work and achievements. Its super important to know who your audience is and their needs.
Unique Selling Point
What makes you stand out from everyone else that is applying for the same job role you are. What is your unique selling point? Once you figure out how your skills, past experiences and knowledge makes you different and desirable to job recruiters, hone in on that and makes sure moving forward every future employer knows why you're the best person for the job role.
It's good to be Web Savvy
With many social media networking sites such as Twitter, Facebook, Linkedln becoming so accessible, you should use it to your advantage. Communicate with other professionals on this site and network to build connections. By putting yourself out there you will discover new job roles and work experiences opportunities that you otherwise would have never known about.
Add some Personality
It can be scary to put yourself out there for the world to see, but don't let fear stand in your way. Never be afraid to add a little flair of personality to your job applications. You're more than just a collection of professional skills, a list of experiences and grades. Show of your human side this will help employers gain a better understanding of who you are and what you can bring to their company. Include your personal interest, hobbies, passions, personal skills really show of the whole package. Don't market yourself as robot, show that you are a well rounded person who be a prefect fit for the job role.
