the dying art of time

Horology is the art and science of measuring time.

Today horology refers mainly to the study of mechanical time keeping devices.

People involved professionally in clock making, watch making, hobbyists and horology scholars are all referred to as horologists. Horology is such an intricate art that in Australia there is only one institution that offers a course in watch and clock service and repair, Ultimo TAFE Sydney. To give you an idea of how specialised the field is; in the only horology course of its kind in Australia there is only one teacher in charge of the course.

In this new age digital world who even wears watches anymore?

Almost every technological device that the average person in western society carries with them every day has the time on it. From computers, mobile phones, car stereos, and public buildings to fridges, ovens, microwaves the time is everywhere and it's all in digital.

So what kind of person decides that horology is important enough to make it their life and why is keeping the art of watchmaking and clock making alive necessary?

This project is about the horology in Australia and the evolution of timekeeping.

It will explore many facets of horology and time including -

· The Evolution of time keeping, which explores the evolution of the way humans have kept track of time for the last 6000 years. Starting from the sundial developed by the Ancient Egyptians all the way through to the smart watch.

· The Watchmaking Industry here in Australia where we speaking to horology practitioners in Sydney about the industry through their eyes and experiences. These people include Christophe Hoppe- founder of Bausele and Nikolaus Kurran from Rolex.

· The micro mechanics involved in making watches and how a watch is actually made.

· The science and psychology of what time actually is and also the role astronomy has played in the evolution of horology.

· We ask people to tell us what time means to them and document stories.


This is a rough illustration of what we want the homepage to look like and ideally it will have at the top of the page that is the passage way to the story. 

When the link is clicked, the hands on the watch face will move and the home page fades away .

The front page will be linked to Shorthand where the meat of our feature will be based. 

Using words, photos, videos and sounds we will weld a story about time and time keeping aimed at an audience that is 16+ years old. The target demographic is people who don't really know anything about horology but would stop and read a feature like this because they would like to know more.
Intended Outcome:

Our intended outcome is to have an in-depth, interesting and informative story that is easy to navigate and looks great!