In November last year, when Scotland's newly appointed First Minister took to the podium, two major things happened online.
The first, was the sheer amount of conversation about the country receiving its first ever female First Minister.
The second was about her dress.
Vivid red with sharp tailoring, Nicola Sturgeon stood out like a crimson light against the pale oak parliament.
For the country, it was a moment to witness the first woman to lead a national government in the UK since Thatcher stepped down 24 years previously.
For two Edinburgh women waiting a few miles up the road from the historic event, it was a glowing milestone in a hard fought for dream.
"I had been looking at the television on the wall when suddenly she came on screen in the dress," said designer Holly Mitchell.
"It was so exciting to see it, and the boost she has given our business by wearing it has been fantastic."
Holly Mitchell and Lynsey Blackburn, 36, are the design duo behind Totty Rocks, the Edinburgh boutique who now regularly create bespoke pieces for clients such as the First Minister, Lorraine Kelly and Bobbie Pryor.
Having known each other since their school days at Boroughmuir High School, the pair have flitted in and out of each other's lives through their studies at Edinburgh College of Art and down in London's fashion scene.
Ten years ago though, they realised they had a shared dream.
"We got on so well we became good friends," said Holly.
"I used to stay with her in London but we found out we both had the same dream and the same goal - to live and work in Edinburgh.
"There isn't really a strong fashion scene or jobs here, so both thought why not open up a shop - a boutique with a workshop attached to it.
"We loved the idea, and then one day we just started designing together, made some clothes that proved really properly and we gradually came to realise our idea could actually work."
Before they knew it, they had suddenly put in an offer for a shop and Totty Rocks officially launched in the city's Victoria Street.
The business excelled quickly, with two factories in Scotland signed up to make all their clothes, and with special commissions on top of that.
For three years, the young designers filtered out their garments into the Scottish fashion scene and overseas in Japan.
But then, out of nowhere, the recession hit.
"Almost overnight we found our customers went very quiet," recalls Holly.
"They weren't returning as much any more and footfall fell.
"We cut down on manufacturing and focused more on making the clothes ourselves."
The women realised that they had to make a fast change in order to survive.
Two years ago, they closed up and moved across town - and it would seem that a new home gave them a whole new area in which to flourish.
Neatly situated in Bruntsfield and inspired by Lynsey's love of her two plump and mischievous Shetland ponies, their store is quaintly decorated in small pony statues and prints of wild horses with hints of tailor-cut tweed jackets.
And then they got the call from Nicola Sturgeons PA...
"I answered the phone and was told she was looking for a Scottish designer for a particular outfit," recalls Holly.
"I couldn't believe they'd called us - I was kicking Lynsey silently under the table and scribbling down 'It's Nicola Sturgeon!' on paper while I was on the phone.
"She basically phoned us and said she liked the red jacket, the red dress and can you send them all over tomorrow in a size 10 for Nicola to try on.
"We didn't have those specific items in her specific size so we hot footed it off to the fabric shop and made them that night for delivery the next day.
"We threw in a tartan jacket too which she loved."
Since then, Totty Rock garments have appeared all over the media and the customers have flocked in.
"She has been a tremendous endorsement for us," said Holly.
"She mentions us in her tweets which is lovely and has helped us reach our perfect market.
"I think when people see the First Minister wearing your clothes you assume they must be good clothes," she adds with a laugh.
"Our relationship is growing with her now which is great. Everything we create for her now is totally bespoke.
"I send sketches to her and swatches of fabric and she goes through them which is a nice way of working."
Today, Holly is working on a sky blue tailored outfit for the First Minister, with others in the pipeline.
And with an ever expanding client list, the work continues to flood in.
"We can't turn people away. We love that we're getting busier and busier," said Holly.
"We're just really enjoying where we are now. We both love Edinburgh, the pace of life here, and we can't see ourselves leaving it."
But even more than the backing of the leader of a country, there's two other important women in their lives that the women say they owe their success too.
"The biggest support to Lynsey and myself has been our mums," said Holly.
"They've seen us thorough both the ups and downs. Our mums have helped us paint this place and strip wallpaper.
"We get text messages from them asking if Lorraine has got our dresses on today and everything.
"They really are our biggest fans - and we couldn't have done this without them."
